Picsart Tutorial: Build a Campaign From One Creative Brief

1. Write the creative contract

Define audience, channel, offer, dimensions, brand rules, required copy, prohibited claims, and delivery formats.

Collect approved product photos, logos, fonts, colors, claims, people, and usage rights. Mark which assets may not be altered.

Use AI Playground to test the same brief across appropriate models. Judge composition, text, product fidelity, and editability—not novelty alone.

Approve hero frame, detail crop, background, palette, lighting, typography, and negative constraints. Save them as reusable references.

Connect prompt, reference, generation, edit, resize, localization, and export steps. Name nodes by job so teammates understand the pipeline.

Animate an approved still or generate a short shot. Specify subject motion, camera movement, duration, aspect ratio, and what must remain fixed.

Check logos, copy, anatomy, object permanence, captions, audio rights, safe zones, and export resolution in the editor.

Change one major variable at a time, record credit and review cost, and keep only versions tied to a clear hypothesis.